There is a huge amount of discussion about diversity at the moment, and rightly so people are reflecting on privilege and inequality. This is a huge political, social, ethical and historical problem that needs addressing. Diversity comes in many categories; age, gender, ethnicity, social background and disability. But the evidence is there that diversity brings better business outcomes, contact us – we will send you the most recent reports!

“If disability is not on your board agenda, neither is diversity (Nor is innovation, productivity, brand experience, talent, risk, reputation”

The Valuable 500 campaign 

“Glasses are an example of an assistive technology has made the transition from a once hated medical appliance to a fashion accessory.” 

Dr Jo Gooding, Design Research Associates

Make disability your business 

The social model of disability says that a person is disabled not by their impairment, but by the environment in which they live. Disabled people no longer wished to be catered to or designed for. They wish to be included, listened to and to be part of the solution – not thought of as the problem. 

The Case for including disabled people

From truly being inclusive in design thinking and company culture, great innovations occur, which benefit not only a minority group, but the whole of society.

“From text messages originally designed for deaf people, to lifts and escalators for those that physically couldn’t take the stairs: when we design inclusively, we all benefit.” 

Think Designable

Designing for inclusion is not a feel-good sideline… inclusion can be a source of innovation and growth…it can be a catalyst for creativity and a boost for the bottom line as customer base expands.” 


The business case for inclusive design

  • +1.3 Billion – Over 1.3 billion people across the world live with some form of disability (world Bank Group) 
  • $8 Trillion – Together with their friends and family, this group has a spending power of $8 trillion (Global Economics of Disability Report) 
  • 80% – 80% of disabilities are acquired between the ages of 18 and 64 – the workforce age (Disabled Living Foundation) 
  • 4% – Only 4% of businesses are focused on making offerings inclusive of disability (Global Economics of Disability Report) 
  • and yet there are more clothing lines for dogs than for disabled people.