Design your Business for all

Design Research Associates deliver consultancy and training for businesses seeking to enhance innovation. We believe by being inclusive and accessible in company culture great innovations occur, which benefit you, your customer and society.

Workshop – Diversity for business innovation

Our inclusive design workshop for entrepreneurs explains why diversity creates innovation and why this should be part of the culture of your business.

Aim:

Understand the importance of being inclusive and accessible to all. Learn how your business can benefit if this is central to product and service development.

Synopsis:

Designed specifically for entrepreneurs and start-ups who are in the process of setting up their business and would like to make their business accessible to a diverse market.    This workshop is in direct response to McKinsey research which shows that companies with diverse leadership teams attain 73% more revenue from innovation and are 33% more likely to outperform.[1] It also addresses the global challenge of an Ageing population and market potential of the Purple Pound, the spending power of disabled people and their households.   


[1]  “Inclusion and diversity are at risk in the crisis—but are critical for business recovery, resilience, and reimagination”.  McKinsey & Co – May 2020